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Visual identity · 2026
One red pixel. Infinity frames.
Scroll to explore1–9 0 fast travel (0 = zone 10)Q quest log
Zone 02 · Overview
Everything Vue FILM needs to look and sound like Vue FILM: the identity from the original guideline, plus the tools to apply it on screen, on social, in documents and in print.
Eight zones to explore. Pick one, or press its number.
Every section of the guideline in one list. Scroll to a section, or click it, and it gets a tick. Use it to check that nothing was missed.
Zone 03 · Guideline
The main logo consists of an icon and a wordmark.
The Vue logo represents scene and vision. It comes from the French word “vue”, and it expresses intentional viewing rather than simple recording. The red square marks the recording moment. It is drawn in a pixel-based system to reflect the digital nature of screens and visual media. Its inverted orientation refers to professional horizontal framing and creative control. The result is a modern identity that stands for visual awareness and intentional vision.
Angled strokes in the V, square blocks in the U and E. The red square sits on the cap line of the wordmark.
Every logo measurement is based on one relative unit, 1x, defined by the diameter of the red square. The unit sets all proportions, spacing and exclusion zones, so the logo stays consistent and balanced at every size.
Keep a clear space of 4x around the logo. No artwork, typography or other graphic element may enter this area, which protects the logo’s visibility, clarity and impact in every application.
The logo is never shown smaller than 35 px in height. Drag the slider to see where it stops working.
Nine approved positions on a page. Choose one to mark it.
5 · Middle centred
Use the reversed logo on dark or saturated backgrounds so it stays clear and readable.
Use the single-colour version when only one colour is available, such as print or monochrome applications. The whole mark, square included, takes that colour.
Zone 04 · Proposed
What never to do to the logo, and every version ready to copy.
Nine mistakes to catch before anything is published. Each one breaks a rule from the guideline: proportion, exclusion zone, minimum size or approved colours.
Copy any version as clean SVG code and paste it straight into a design tool, a website or an email. PNG and SVG files are also delivered with this guideline.
The palette and type as code, so designers and developers start from the same values.
:root {
--vue-charcoal: #212121;
--vue-red: #FE0000;
--vue-volt: #C9F500;
--vue-orchid: #BD4DF9;
--vue-white: #FFFFFF;
--vue-font: "Chakra Petch", sans-serif;
}{
"color": {
"charcoal": "#212121",
"red": "#FE0000",
"volt": "#C9F500",
"orchid": "#BD4DF9",
"white": "#FFFFFF"
},
"font": { "family": "Chakra Petch",
"weights": [300, 400, 500, 600, 700] },
"logo": { "minHeightPx": 35, "clearSpace": "4x" }
}Zone 05 · Guideline Proposed scale
Chakra Petch is a modern geometric typeface with a strong technical and futuristic character. Its sharp angles and structured forms create a sense of precision, innovation and digital accuracy. It is highly legible and works well for headings, UI elements and technology-driven identities, which suits a brand built on technology, creativity and forward-thinking design.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
! @ # $ % ^ & * ( ) _ - + = ? > . , < } { ~ ` | \
One red pixel.
Infinity frames.
The tagline says where every film starts and how far it can go. The red pixel is the mark in our logo, and infinity frames is the work that follows: every shot a choice, with perspective and visual intention in each one.
Five roles cover almost everything. Headings are uppercase and bold. Body copy is sentence case so long text stays easy to read.
Zone 06 · Guideline Proposed usage
Select a swatch to copy its hex code.
Charcoal carries the brand. White gives it air. Red is the accent that says “record”, so it stays small. Volt and orchid are highlights and never the main colour.
Contrast ratios are calculated from the real hex values. Aim for 4.5 or higher for small text. Between 3 and 4.5 works for large headlines only.
Taken from the cover and colour pages of the guideline. Copy the CSS to reuse them.
The Patterns page in the original guideline is empty, so these three are new. They come straight from the logo: the 1x pixel grid, the vertical scan lines of the cover art and the stepped blocks of the U and E. Send me your own patterns and I will replace them.
Zone 07 · Guideline Proposed copy bank
How the brand communicates through words: tone of voice, language style and messaging, consistent across everything written and spoken.
Every brand has a story, but only a few know how to frame it. At Vue, we turn ideas into scenes and moments into messages. Powerful visuals are not accidental. They are designed, directed and captured with purpose. From the first frame to the final cut, we create cinematic experiences that reflect your point of view and bring your brand to life.
Perspective defines everything we create. Meaning is shaped by how a story is seen, so every project begins with a clear point of view. Our process is driven by intentional design, where nothing is random and every compositional and motion choice has a purpose. We uphold craft and precision from concept development to final delivery, while embracing innovation and advanced technologies, including AI, to expand creative possibilities without compromising quality.
Our mission is to elevate visual communication through cinematic storytelling. Vue partners with brands, creators and organizations to produce refined visual content that is clear, impactful and strategically driven, always reflecting a distinct point of view.
At Vue, we believe that perspective defines meaning. Every visual we create is intentional, precise and driven by a clear point of view. Through cinematic storytelling, refined craft and innovative technologies, we transform ideas into visuals that communicate with clarity, emotion and impact. Every frame is a choice, and every choice tells a story.
Vue communicates with clarity, confidence and intention. The tone is cinematic, thoughtful and refined, focused on meaning rather than noise. We speak with purpose, never randomly, and always from a clear point of view.
Vue speaks to filmmakers, content creators, photographers and visual storytellers who value perspective, creativity and professional visual expression. It also speaks to creative studios, agencies and individuals who want intentional, cinematic, high-quality visual content.
Three quick tests. Is it confident, is it specific, does it sound like a person with a point of view? These pairs show the difference.
Every frame is a choice.
We make amazing videos for you!!!
Your story, framed with intention.
Cutting-edge, best-in-class content solutions.
From the first frame to the final cut.
Go viral fast with trending video hacks.
Vue FILM is a video production company. From the first frame to the final cut, we create cinematic visuals for brands, creators and organizations, always from a clear point of view.
Vue FILM is a video production company built on one belief: perspective defines meaning. We partner with brands, creators and organizations to produce refined visual content that is clear, impactful and strategically driven. Every composition and every motion choice is made with purpose, and we use innovative technologies, including AI, to expand what is possible without compromising quality. From the first frame to the final cut, we bring your point of view to life.
In running text write Vue FILM. In design use the logo. The tagline is One red pixel. Infinity frames., set in capitals when it is a graphic element and in normal capitalisation inside a sentence.
Zone 08 · Proposed
How Vue looks on screen. Frame it, mark it, move it.
Deep charcoal shadows, never pure black. Let the frame breathe in the dark.
Red is the single accent, like a record light. Use it once per frame, not everywhere.
The logo’s inverted orientation points to horizontal framing. Shoot wide, then crop for vertical on purpose.
Pick a format to see the safe areas, the thirds and the logo watermark placed by the brand rules: 6% of the frame height, with 4x clear space from the corner.
Yellow dashed is action safe (93%). White dashed is title safe (90%). Keep text inside the white line.
Three building blocks for edits: lower third, title card and end slate. They all use the same red square, the same bold uppercase type and the same charcoal ground.
Motion is intentional, never random. The red square appears in pixel steps, everything else wipes or cuts.
| Move | Timing | Easing | Use |
|---|---|---|---|
| Pixel snap | 80–120 ms | steps(2) | Red square appearing or blinking |
| Wipe | 400–500 ms | Fast out, soft landing | Bars, lower thirds, reveals |
| Text in | 300–400 ms | Ease out, 8–12 px rise | Names, titles, captions |
| Hold | 3–4 s | None | Lower thirds stay on screen at least 3 s |
| Cut | 0 ms | Hard cut | Default transition between shots |
No bouncing, spinning or glitch overload. If a move does not carry meaning, remove it.
Zone 09 · Proposed
Profiles, posts, email and the website kit, all built from the same few parts.
Four starting points. Big uppercase headline, the red square top right, the logo bottom left.
Short, aligned and the same for everyone. One logo with the red square blinking, then name, role and four contact lines (phone, email, web, location). Fill in the name and role for each person.
The logo is 116 px wide, above the 35 px minimum height. Email apps do not run page animation, so in Gmail or Outlook use the blinking GIF from the logo kit (Vue-signature-logo.gif). Never stack a banner or quote below the signature.
Square corners everywhere, matching the pixel logo. The cursor is a single red square.
Zone 10 · Guideline Proposed documents
The stationery system carries the visual identity across physical and printed materials. Each piece is designed for clarity, consistency and professionalism, so the brand looks cohesive in every official communication.
Three master slides: cover, section divider and content. The footer repeats the three-part line from this guideline: brand, year, document.
Same grid, same type. The proposal cover is dark for impact, the invoice is white so it prints cleanly. Figures below are samples.
| Item | Qty | Amount |
|---|---|---|
| Direction & shoot | 1 | 0,000 |
| Edit & grade | 1 | 0,000 |
| Motion graphics | 1 | 0,000 |
Eight checks for anything that carries the Vue FILM name.
Profiles
Square
Round crop
Use the charcoal square with the white logo. It keeps at least 35 px of height even in small circles.